News
Regional journalists visit Veracel
On June 7, 36 professional journalists from regional press outlets visited the installations of Veracel Celulose in Eunápolis. The event brought together communicators working for radio stations, newspapers and Internet sites based in Eunápolis, Porto Seguro, Belmonte and Canavieiras. The visitors watched a presentation prepared by the Communication Department and, subsequently, toured the pulp mill and environmental recovery area maintained by the company.
The visit was in honor of the company's commemoration of Environment Week. Besides being offered general information about Veracel, the journalists visited one of the Atlantic Forest program areas being run by the company that is preserving and recovering 85,000 hectares of native forestlands.
As part of this program, Veracel annually recovers 400 hectares of native forest. Furthermore, the company maintains the Veracel Station, the largest private Atlantic Forest reservation in Brazil, containing 6,069 hectares, located in Porto Seguro and Santa Cruz Cabrália. About 300 different species of trees and 400 vertebrate species, some threatened with extinction, have been identified on the station's property.
The attention that Veracel pays to the environment has already led to a number of important distinctions, such as ISO 14001 certification, that attests to adequateness of the environmental practices adopted by the company for its production, harvest and eucalyptus transportation processes, and certification by Cerflor, recognizing that the company's forest management plan is economically feasible, socially fair and environmentally correct.
Industrial process
The journalists also obtained information and learned about the environmental control processes being used in the industrial facilities, making the mill one of the most modern and environmentally sustainable facilities in its industry in the world.
The technology employed in the mill permits the efficient control and reduction of the emission of residues, both into the water as well as the soil and the air. This is due to the high rate of reutilization of the chemicals that are used during the production of pulp and furthermore, the efficient process for treating solid wastes, which generates products such as fertilizers, for a number of farmers in the region.